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What Is The Metaverse?

The metaverse isn’t only a way to make money. It also opens up a lot of possibilities for boosting user engagement.

This isn’t simply interesting for companies looking to build stronger customer relationships and enhance revenue. It is really important to these customers. The metaverse, like game-like scenarios, can provide consumers with a truly democratized experience. Particularly when these experiences are hosted on the blockchain, which increases user agency even more. Users may take full control of their identities while working with other users and interacting with brands in their own custom experiences.

When Meta Platforms announced its rebranding and repositioning towards the metaverse, in October 2021, the reaction in the business community was confusing. Interest in ‘metaverse’ – a term-limited to tech circles for the best part of the year – exploded.


First of all, business evaluates the prospects for expanding communications. Social networks have recently been recognized as drivers of increasing trade turnover. In the near future, the metaverses will replace them, as they will further expand the scope of interactions and become much closer to their consumers.

Companies that have adopted the virtual space as a space to work and communicate with customers will have more opportunities.

Among the brands that have already taken this position are Nike, McDonald’s, YouTube, Alfa Romeo, The Walt Disney Company, and Intel. One of the commercial areas is the digital twins of products in the metaverse.

  • Commercial Enterprises Of A New Type

A great example of how you can benefit from the metaverse was demonstrated by the company-developer NVIDIA. It owns the scalable platform Omniverse™, which carries out the processes of digital cooperation. If desired, you can create an accurate physical model of the product in real-time.

Ready-made tools in this virtual space are designed for software manufacturers and developers. Thanks to them, the processes of creation and direct sale to the end-user of mobile applications, connectors, all kinds of extensions and microservices have been simplified.

IN NVIDIA Omniverse Enterprise, in the most simplified model, teams of developers whose members are geographically distant from each other are united. As a result, everyone completes their tasks and achieves excellent results within the framework of the platform. You can run Omniverse both on your personal laptop and in an RTX-based data centre.

  • Advertising Opportunities And Business In The Metaverse

With the transition to the digital space, manufacturers will have more ways to form a target audience and deliver information about products and services in a targeted manner. Moreover, one of the ways to expand the coverage of the circle of people informed about the brand is to sponsor a virtual concert of a famous performer, as well as support for a significant event.

  • Remote Work

Because of the COVID-19 pandemic, millions of people have been forced to relocate to a remote work environments. Thousands of companies have abandoned physical offices in favour of virtual ones.

The advantage of the metaverse in terms of remote hiring is that the employee is immediately provided with a ready-made workspace, ideally adapted to perform the tasks voiced by the employer. Without leaving the physical table, you can virtually visit the global summit, discuss with a colleague from a neighbouring country the technical nuance, offer the product to customers of the whole region at once, etc.



Working from home is supposed to be liberating, not draining. We are cut off from each other and yearn for social engagement as a result of video chat and other tools. Virbela is the world’s first virtual world platform designed primarily to address the difficulties of remote cooperation. In an immersive and engaging 3D world, meet, organize events, hold seminars, and service your whole remote workforce.

The virtual environments are designed to mimic real-world dynamics and social interactions. In ways that video, chat, and email can’t, you can reproduce your business, event, or university while keeping a sense of community and culture.


 Is a 3D collaboration and creation tool. It lets people quickly come together in an immersive space that they have created.

Create new spatial presentation and places with photospheres, 3D models, and much more. FRAME works from a browser on desktop, mobile, and VR. Share a link to invite others and meet inside your FRAME to present, chat or connect. 


Obsess is reimagining the e-commerce experience for product categories that are driven by discovery. Its goal is to make internet purchasing a memorable experience. And to replace Amazon’s 25-year-old grid ecommerce interface, which hasn’t evolved since it was developed to sell books.

Our 3D Commerce Cloud allows brands and retailers to deliver 3D 360 shopping experiences on their websites, mobile applications, and social channels, thanks to its exclusive technology.


Multiverse is the most versatile social and collaborative app for VR. Free to download on your app store, you can explore its public domain or host your own content in your own private domain. For businesses that wants to engage with clients on a digital sales process, nothing beats being able to showcase your project online in 3D with high quality visuals. With Multiverseonline you can walk around the property with your clients in a way that no-one has been able to when selling off-plan before.


Decentraland, a 3D virtual reality realm, is powered by the Ethereum blockchain. Users can create virtual homes, art galleries, concert halls, and theme parks, which they can charge other players to visit. Every virtual element in Decentraland belongs to its users and can be bought with MANA, a cryptocurrency.


Stageverse, a new social VR platform, offers virtual venues, digital information, and interactive experiences. Muse: Simulation Theory, a two-hour immersive recording, was the platform’s first release. Stageverse allows many viewers to experience concerts together by using 360° 3D film captured from various angles around the arena.

Aside from the 360-degree footage, the experience includes augmented reality and 3D special effects. Users can converse and interact with one another as well as with the environment’s elements.